SOCIAL MEDIA PAID PLACEMENT
ADD SOME ROCKET FUEL TO YOUR ENGAGEMENT!
Introducing our Social Media Paid Placement service:
- Designed to significantly increase engagement
- Reach students on their preferred social media channels
- No time required by your staff
- Analytics showing campaign performance
$100 per campaign
Suggested minimum order- $500 (5 campaigns)
If we don’t increase total sessions by 100% over the previous year’s performance, we will credit your account for the amount of your total social media spend (minimum purchase required of 5 campaigns).
HOW DOES IT WORK?
Determine how many campaigns you would like to run next year.
We recommend a minimum of 5 (every other month) and a maximum of 10 (every month) campaigns.
We will place ads like the one below on Snapchat and Instagram to run for seven to ten days per campaign.
Each ad directs the student to a topic on your CampusWell platform. We promote up to four topics per campaign.
We use geofencing technology to target your students. Geofencing is a virtual fence (a circle) around the campus. Students who are on Snapchat or Instagram while they are inside the virtual fence will see the ads on their social media feeds. Those outside the circle will not receive any CampusWell posts.
We track engagement so you can see the results in the CampusWell Client Portal. There is no time required by you or your staff.
CLIENT PORTAL RESULTS EXAMPLE
WHY SHOULD I PAY FOR SOCIAL MEDIA WHEN I CAN DO IT FOR FREE?
Most department social media pages have only a small portion of the student population as followers, which is very limiting when you want to target all students. Also, when you post to social media, there is no guarantee the student will see the post. Often it ends up at the bottom of the news feed where followers don’t see it. Social media platforms prioritize posts based on how much you spend with them. So if 15% of your student population is following your page and your post is seen by 20% for the followers, then only 3% of the student population sees the post. With Paid Placements, every student that accesses the social media platform while located inside the geofenced area will see the post.
HOW DO I KNOW WHAT YOU ARE POSTING ON OUR BEHALF?
We use the same content that appears on your CampusWell site. Eventually, we will be able to include your custom posts as part of the campaigns.
HOW MUCH OF MY COST IS GOING TO THE PAID PLACEMENT?
80% goes directly to the ad buy, and 20% goes to pay for the administration of designing and setting up the posts
WILL I BE ABLE TO SEE THE RESULTS?
Yes, we add tracking code to every placement, which is captured by Google and, in turn, reported directly to your CampusWell Client Portal.
WHAT RESULTS SHOULD I EXPECT FROM THESE CAMPAIGNS?
Naturally, results vary by school, but after running four campaigns at 70+ test schools (280 individual campaigns), only one school did not achieve 100% growth in engagement from the previous year. The average school more than quadrupled the session volume. We have also observed an increase in qualitative measures such as time-on-page
IS THERE ANY TIME COMMITMENT FOR THE SCHOOL ADMINISTRATOR?
No, there is no additional time requirement. We got this.
HOW DO YOU KNOW THE PAID POSTS ARE REACHING MY STUDENTS AND NOT THE NON-STUDENT POPULATION?
The geofence is set to encircle your campus, which in most cases ensures that the vast majority of respondents will be your students.